Fiona SpoonerManaging Director, Consumer Revenue, Financial Times
Fiona Spooner leads a newly created consumer revenue group, bringing together the teams responsible for B2C marketing, customer care and commercial development at the FT.
She was formerly the global marketing director, B2C at the Financial Times, a position she held since 2017. In this role, Spooner led a global team responsible for B2C subscription acquisition, engagement, retention and marketing operations for the FT.
Spooner has held numerous marketing roles across the organisation and overseen teams in customer acquisition, conversion and optimisation, brand, CRM and operations. She has played an instrumental role in many key initiatives at the FT including the evolution of the FT’s reader revenue model. She also works with the FT’s boutique consultancy firm, FT Strategies to help other businesses build their own reader revenue business models.
Spooner has contributed to several industry whitepapers & best practice reports on marketing & product strategy. She’s also recently featured in RANKIN’s latest book as a Creative Influencer & ‘Excerpts from Experts’.
She is a member of eConsultancy’s Digital Advisory Board and also sits on the corporate board of trustees for the Teenage Cancer Trust.