Hybrid World: Customer Experience

Speakers

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  Davide Grasso Brand Chief Executive Officer, Maserati
  

  Davide Grasso

  Brand Chief Executive Officer, Maserati

  Davide Grasso is Brand Chief Executive Officer (CEO) of Maserati and was appointed to the Top Executive Team of Stellantis in January 2021.

  He has significant experience in commercial and operations management as well as global brand management.

  Grasso has held a series of positions with increasing responsibility within Nike including Chief Marketing Officer. He also has led teams in Europe, the Americas and Asia. He joined Nike in 2001.

  He also served as CEO for Converse, Inc., a subsidiary of Nike, Inc., where he engineered the iconic brand for long-term sustainable growth.

  Grasso was named Chief Operating Officer of Maserati in July 2019 with responsibility for overall commercial and financial performance and for driving the operating success of the brand across all global markets. He also was appointed a member of the FCA Group Executive Council in July 2019.

  He holds a master’s degree from Bocconi University – Milan Graduate School of Management (Italy) and a bachelor’s degree in business and economics from the University of Turin (Italy).

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  Silvio Campara CEO, Golden Goose
  

  Silvio Campara

  CEO, Golden Goose

  In September 2018, Silvio Campara was appointed Chief Executive Officer of the Venice-based label Golden Goose, tasked with further accelerating the brand’s international growthand continuing his track record of boosting revenue and improving margins. His appointment to lead Golden Goose at this crucial stage is an indication of the respect he has built in the industry through his years of experience.

  Campara, a graduate of the prestigious Università Commerciale Luigi Bocconi, began his career in 2004, working in Alexander McQueen, and moving in 2006 to Giorgio Armani, contributing to the launch of the Maison’s retail network in Asia.

  In 2009 he specialized in buy-out operations, starting a long and fruitful collaboration with Style Capital, which sees him as the protagonist of Sundek’s retail expansion, before becoming an investor and Commercial Director in Golden Goose starting from 2013.

  Right from the start he supported the great renewal of the Venetian brand with significant improvements in sales and by creating the Golden Goose retail network, thus contributing to the consolidation of the brand’s distribution and to the creation of the luxury sneakers trend on a worldwide scale.

  Campara is a seasoned speaker, having taken part in several luxury panels and in 2019 he was invited as a speaker at the prestigious WWD CEO Summit.

  With the entry of Permira and the renaming of Campara as CEO, Golden Goose’s growth objective as a global luxury player has been strengthened. In the course of Campara’s management, the brand has reached a turnover of €263 million in 2020.

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  Fiona Spooner Managing Director, Consumer Revenue, Financial Times
  

  Fiona Spooner

  Managing Director, Consumer Revenue, Financial Times

  Fiona Spooner leads a newly created consumer revenue group, bringing together the teams responsible for B2C marketing, customer care and commercial development at the FT.

  She was formerly the global marketing director, B2C at the Financial Times, a position she held since 2017. In this role, Spooner led a global team responsible for B2C subscription acquisition, engagement, retention and marketing operations for the FT.

  Spooner has held numerous marketing roles across the organisation and overseen teams in customer acquisition, conversion and optimisation, brand, CRM and operations. She has played an instrumental role in many key initiatives at the FT including the evolution of the FT’s reader revenue model. She also works with the FT’s boutique consultancy firm, FT Strategies to help other businesses build their own reader revenue business models.

  Spooner has contributed to several industry whitepapers & best practice reports on marketing & product strategy. She’s also recently featured in RANKIN’s latest book as a Creative Influencer & ‘Excerpts from Experts’.

  She is a member of eConsultancy’s Digital Advisory Board and also sits on the corporate board of trustees for the Teenage Cancer Trust.

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  Kurt Munz Marketing Assistant Professor, Bocconi
  

  Kurt Munz

  Marketing Assistant Professor, Bocconi

  Kurt Munz is an assistant professor of marketing at Bocconi University. He has degrees in psychology, communication, and marketing, including a PhD in marketing from NYU Stern School of Business, and teaches marketing and consumer behavior. He takes an experimental approach to research in consumer behavior, and often focuses on the influence of new technology on consumer judgment and decision making, and explores how emerging marketing or choice contexts affect what consumers buy.