Customer Experience Masterclass

Speaker

• 

  Kurt Munz Marketing Assistant Professor, Bocconi
  

  Kurt Munz

  Marketing Assistant Professor, Bocconi

  Kurt Munz is an assistant professor of marketing at Bocconi University. He has degrees in psychology, communication, and marketing, including a PhD in marketing from NYU Stern School of Business, and teaches marketing and consumer behavior. He takes an experimental approach to research in consumer behavior, and often focuses on the influence of new technology on consumer judgment and decision making, and explores how emerging marketing or choice contexts affect what consumers buy.